Management Models of Digital Transformation by Katja Wenzel

Author:Katja Wenzel
Language: eng
Format: epub
ISBN: 9783658361587
Publisher: Springer Fachmedien Wiesbaden

The autonomous model consciously separates innovative digital transformation activities into a dedicated unit in order to reduce internal competition with the existing business. It primarily promotes the ability to adapt flexibly and quickly to changing environmental conditions. In the autonomous model, exploitation and exploration in the sense of ambidexterity167 are structurally separated. The autonomous unit enables faster recognition and exploitation of innovations, while the existing business units are tasked with the exploitation. The autonomous unit is not measured against the same targets as the existing business; it does not have to prioritize short term projects that are already profitable at the outset over innovations that generate value in the long term. In addition, conflicts regarding resource allocations are prevented, making it easier for employees to take initiative on their own and to drive the digital transformation forward.168

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